| 标题 | Trump |
| 广告公司 | Scholz & Friends Berlin GmbH |
| 广告战役 | Der Tagesspiegel Campaign |
| 广告主 | Der Tagesspiegel |
| 品牌 | Der Tagesspiegel |
| Posted | 7月 2017 |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
| 媒体类别 | 平面 |
| 首席创意官 | Matthias Spaetgens |
| 创意总监 | Jörg Waschescio |
| 摄影师 | Karsten Wegener |
| 文案 | Lena Klockenbring |
| 美术指导 | Agnieszka Kalwak |
| 美术指导 | Erika Stuhl |