|标题||Adi Dassler (60 sec.)|
|广告战役||Adi Dassler Adidas Originals|
|剧情简介||As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to lige in using stop frame animation.|
|哲学|| Everyone has heard od adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name.|
This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online.
|广告公司制片||Catherine (Cat) Reynolds|
|Flame Artist||Duncan Horn|
|录音室||Grand Central Sound Studios|
|音乐||Agoraphone Music Direction|
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