|标题||To Fly. To Serve. Today. Tomorrow|
|广告战役||To Fly. To Serve. Today. Tomorrow|
|剧情简介||The TV advert follows a customer journey using a ‘micro to macro’ style of filming, the footage shows close up shots of the intimate details of flying, panning to wide shots of the aircraft in motion. It draws contrasts between them both, showing the care and thought that goes into every part of their journey. The end frame poignantly shows the British Airways logo being stitched into fabric, with the voiceover commenting ‘To Fly. To Serve. Today. Tomorrow.’|
|Strategic Business Lead||Keir Mather|
|Strategy Director||Anna Vogt|
|摄影指导||Anthony Dod Mantle|
|后期制作||The Mill London|
|音乐公司||The Most Radicalist Black Sheep Music|
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