标题 | Chocolatier |
广告公司 | Lowe |
广告战役 | Got Chocolate Milk? |
广告主 | America's Dairy Farmers |
品牌 | Milk |
Posted | 6月 2002 |
产品 | Chocolate Milk |
行业领域 | 牛奶和奶制品 |
广告口号 | Got chocolate milk? |
问题 | Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
剪辑公司 | MacKenzie Cutler |
音乐 | Duotone Audio Group |
执行创意总监 | Tony Granger |
美术指导 | Alex Lea |
集团创意总监 | David "Nobby" Nobay |
文案 | Kevin Brady |
文案 | Richard Wallace |
导演 | Rocky Morton |
制作公司 | Morton Jankel Zander (MJZ) |
制作公司 | MJZ |
摄影指导 | Harris Sevides |
制片 | Deborah Kent |
广告公司制片 | Kelly Fagan |
剪辑师 | David Koze |
音效设计公司 | Tim Barnes |
音效设计公司 | Quake Basket |