Adam Scott
Colorist at Gorgeous Enterprises
Portland, 美国
标题Rhino
广告公司
广告战役 Burst Pipe - British Telecom
广告主 BT Broadband
品牌 BT Broadband
Posted8月 2004
行业领域 互联网服务提供商
广告口号 Broadband has landed. More connections. More possibilities.
问题 The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didn’t respond and Broadband remained a niche market.
结果 The BT campaign grew the Broadband market by 15% and increased BT’s customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m.
媒体类别 电视
长度
市场 英国
制作公司
剪辑公司
动画
广告公司制片
创意总监
创意总监
导演
制片
制作公司制片
动画效果
动画效果
动画效果
动画效果
电影电视
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
3D Graphics
制片
Senior Planner
广告经理

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