| 标题 | FoxNext Games' |
| 广告公司 | Barrettsf |
| 广告战役 | FoxNext Games’ |
| 广告主 | Marvel Strike Force |
| 品牌 | Marvel Strike Force |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 视频游戏/电玩控制器 |
| 哲学 | Advertising agency barrettSF has created a new advertising campaign for Marvel Strike Force, FoxNext Games’ newly-launched free-to-play RPG. This is the first game that allows players to mix characters in the Marvel universe - both heroes and villains - to form teams. The creative, which was edited into 60, 30, 15 and 6-second ads, runs across the internet from March 29th and cable and broadcast TV the week of April 2nd in the US. barrettSF is also working on a series of social videos for Marvel Strike Force and several posters. Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with The Mill Los Angeles. Much action - such as a stuntman falling down a ramp - involved filming live actors in motion-capture suits. The designs for the characters came from game developer Fox Next. The agency took those assets, animated them and then inserted the world around them to create the spot. The spots are narrated by “S.H.I.E.L.D. Medic,” a playable character in the game, but one who has yet to be defined in the broader Marvel Universe. The audience gets inside his head as he prepares to go into battle with his Strike Force team to save the Earth, which has fallen under siege by sinister forces led by Ultimus. |
| 媒体类别 | 互动 |
| 长度 | |
| Post Production Company | The Mill New York |
| 创意总监 | Todd Eisner |
| Strategist | Kevin Albrecht |
| 执行创意总监 | Jamie Barrett |
| 美术指导 | Jen Hart |
| 客户总监 | Molly Warner |
| Director | Robert Sethi |
| Director | David Lawson |
| Editor | Victor Jory |
| 剪辑师 | Natalie Wozniak |
| Edit Assistant | Bradley Rhone |
| Producer | Dan Love |
| 执行制片 | Anastasia Von Rahl |
| 2D Lead | Martin Karlsson |
| 3D Lead Artist | Chris Bayol |
| 3D Lead Artist | Chris Goodrich |
| Composer | Dan Sammartano |
| Composer | Jared Hunter |
| Composer | Ray Loewy |
| Composer | Dave Wittman |
| Composer | Kala Sherman |
| Music Production | New Math |
| Sound Company | LIME |
| Sound Engineer | Michael Anastasi |
| Mix | Matt Wood @ One Union |
| Colourist | Adam Scott |