Jérôme Denis
CEO at La PAC
Paris, 法国
标题Hitchhiker
广告公司
广告战役 Hitchhiker
广告主 Renault
品牌 Renault Fluence
首次发布日期 2010 / 9
行业领域 轿车
广告口号 Redefine standards
剧情简介 This advert presents a man who has run out of petrol, lost in the middle of a real no man's land, hitchhiking. Another man in a Renault Fluence stops to take him to the next petro station. At this point, the hitchhiker is struck by love at first sight, litterally falling in love with the car, to the extent that he rejects his old car...
哲学 To promote the new Renault Fluence, a model which is mainly sold outside of the European continent, Publicis and Renault chose to focus on the indisputable ability of the model to outperform its competitors.
媒体类别 电视
首席创意官
客户经理
客户主管
客户主管
客户主管
客户主管
广告经理
广告经理
广告经理
广告经理
战略企划
客户经理
创意总监
文案
美术指导
广告公司制片
广告公司制片
制作公司
导演
制片
Sound Producer
后期制作

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