Ben Priest
Former Executive Creative Director & Founding Partner at adam&eveDDB, London
London, 英国
标题More Than a Game
广告公司
广告战役 FIFA 18 Launch
广告主 Electronic Arts Inc.
品牌 EA Sports FIFA18
首次发布日期
行业领域 视频游戏/电玩控制器
剧情简介 The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.
媒体类别 电视
长度
Soundtrack Mean Demeanor (El Tornado Mix)
音频后期制作
剪辑公司
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演员/名人
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广告经理
广告经理
广告经理
Group Chief Creative Officer
首席创意官
创意总监
创意总监
创意团队
创意团队
创意团队
创意团队
广告公司制片
广告公司制片助理
客户企划
客户企划
Chief Executive Officer (CEO)
Managing Partner
客户总监
客户经理
设计师
Typographer
媒介企划
媒介企划
媒介公司
制作公司
执行制片
制片
导演
摄影指导
摄影指导
摄影指导
剪辑师
剪辑师
后期制作
Colorist
Music Supervision

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