|标题||More Than a Game|
|广告战役||FIFA 18 Launch|
|广告主||Electronic Arts Inc.|
|品牌||EA Sports FIFA18|
|剧情简介||The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens.|
|Soundtrack||Mean Demeanor (El Tornado Mix)|
|演员/名人||Run the Jewels|
|Group Chief Creative Officer||Ben Priest|
|Chief Executive Officer (CEO)||Mat Goff|
|Managing Partner||Dylan Davenport|
|后期制作||The Mill London|
|Colorist||Dave Luddy Ludlam|
|Music Supervision||Raphaella Lima|
Liz Taylor is a unique creative leader, with a relentless drive f...
If Judy and her team hadn’t successfully rescued kiwifruit in tim...
Interested in Crossing Disciplinary Process.
Rob along with his partner Andy joined Saatchi & Saatchi in 2009...
Growing up a competitive swimmer and endurance athlete in Georgia...
Uncovering what makes consumers tick for more than 15 years.
As Vice President, Executive Creative Director of R/GA London Rod...