标题 | Say sorry for the holidays |
广告公司 | adam&eveDDB |
广告战役 | #SaySorry |
广告主 | Mars, Inc. |
品牌 | Temptations |
首次发布日期 | 2015 / 11 |
行业领域 | 宠物食品、宠物保健产品及服务 |
剧情简介 | During the holiday season, we think dressing our cats as one of Santa’s little helpers is the funniest thing ever. They don’t. To help them forgive and forget, the TEMPTATIONS™ Brand launched a new online media and print campaign, #SaySorry, that invites cat owners everywhere to apologize with America’s No. 1 cat treat, TEMPTATIONS™ treats. The video is set to Elton John’s “Sorry Seems to be the Hardest Word,” tugging at the heart strings, while the featured cats go right for the funny bone. “Pet owners spend more than $5 billion on their pets during the holidays. They want to give them a little extra love with treats and toys. And, they might even choose to dress them in their holiday best – even if their furry friend isn’t crazy about the choice of wardrobe,” said Arren Beach, TEMPTATIONS™ Brand Manager. “The #SaySorry campaign pokes lighthearted fun at cat owners who lovingly embrace the holidays to the fullest with their cats.” |
媒体类别 | Web Film |
长度 | |
Soundtrack | ‘Sorry Seems To Be The Hardest Word’ written by Elton John and Bernie Taupin, recorded by Elton John |
制作公司 | Rattling Stick |
首席创意官 | Ben Priest |
执行创意总监 | Ben Tollett |
执行创意总监 | Richard Brim |
文案 | Rory Hall |
美术指导 | Steph Ellis |
广告公司制片 | Catherine Cullen |
客户总监 | Jaimee Kerr |
客户经理 | Jo Lorimer |
制作公司制片 | Kelly Spacey |
导演 | Austen Humphries |
摄影指导 | Austen Humphries |
摄影指导 | Jim Jolliffe |
剪辑公司 | Speade |
剪辑师 | Gareth McEwen |
后期制作 | The Mill |
后期制作 | Carl Phillips |
Colorist | Mick Vincent |
Flame Artist | James Pratt |
音频后期制作 | Factory |