Ben Priest
Former Executive Creative Director & Founding Partner at adam&eveDDB, London
London, 英国
标题Let It Fly
广告公司
广告战役 Let It Fly
广告主 Virgin Atlantic
品牌 Virgin Atlantic
首次发布日期 2015 / 2
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
剧情简介 The experience asks users what they would pack for their dream trip by choosing from hundreds of items.
From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes.
Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location.
Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights.
Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended. 
媒体类别 网站
更多信息 http://virginatlantic.com/letitfly
广告经理
广告经理
制作公司
首席创意官
执行创意总监
执行创意总监
Deputy Executive Creative Director
创意总监
客户总监
客户经理

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started