标题 | Let It Fly |
广告公司 | adam&eveDDB |
广告战役 | Let It Fly |
广告主 | Virgin Atlantic |
品牌 | Virgin Atlantic |
首次发布日期 | 2015 / 2 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
剧情简介 | The experience asks users what they would pack for their dream trip by choosing from hundreds of items. From that individual preference, the app infers a huge amount about the user from which it crafts a personalised experience with a beautiful and unique snapshot of their tastes. Each film recommends a personal itinerary including the destination, a restaurant and specific dish, a way to spend an afternoon and evening, and a ‘Let it Fly’ hero activity to really gets the most out of the location. Films are further personalised by dynamically incorporating the user’s location and weather, as well as live tweets and Flickr images from the venues and attractions. A dynamic personal endframe then allows users to see the places they’ve been recommended on a map, read a city guide to their destination, and book their flights. Users can also share their personal bag on social channels and also enter a competition for a chance to win flights to the destination they’ve been recommended. |
媒体类别 | 网站 |
更多信息 | http://virginatlantic.com/letitfly |
广告经理 | Alex Hesz |
广告经理 | Hamish Rickman |
制作公司 | Acne |
首席创意官 | Ben Priest |
执行创意总监 | Richard Brim |
执行创意总监 | Ben Tollett |
Deputy Executive Creative Director | Daniel Fisher |
创意总监 | Till Diestel |
客户总监 | Justine Deighan |
客户经理 | Katie Vine |