剧情简介 | DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet. |