| 标题 | The Girl Who Couldn't Cry |
| 广告公司 | DDB New York |
| 广告战役 | The Girl Who Couldn't Cry |
| 广告主 | WATERisLIFE |
| 品牌 | WATERisLIFE |
| 首次发布日期 | 2014 / 5 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry. |
| 媒体类别 | 影视 |
| 长度 | |
| 首席创意官 | Matt Eastwood |
| Head of Production | Ed Zazzera |
| 执行创意总监 | Menno Kluin |
| 集团创意总监 | Andrew McKechnie |
| ADC/Copy Writer | Frank Cartagena |
| ADC/Art Director | Sam Shepherd |
| Assistant Producer | Nina Horowitz |
| 文案 | Dany Rothemund |
| Art Director | Hannah Liffler |
| 制作公司 | Central Films |
| Director | Rodrigo García Saiz |
| EP/Producer | John Barreiro |
| DP | Beto Casillas |
| AD | Alfredo Sanchez |
| Production Service Co | Hundred Frames |
| EP/Producer | Prashant Sampat |
| Editorial Company | No. 6 |
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