| 标题 | Comparison Adds Pressure #ReleaseThePressure (1mn40) |
| 广告公司 | BBDO India |
| 广告战役 | #RELEASETHEPRESSURE |
| 广告主 | PepsiCo Inc. |
| 品牌 | Mirinda |
| Posted | 11月 2018 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure. |
| 媒体类别 | Web Film |
| 首席创意官 | Josy Paul |
| Chief Executive Officer (CEO) | Ajai Jhala |
| President | Rajesh Sikroria |
| 执行创意总监 | Ritu Sharda |
| 创意总监 | Anunay Rai |
| 美术指导 | Natasha Mehra |
| 文案 | Gaurangi Aakancha |
| 客户经理 | Gireesh Gupta |
| 客户经理 | Proteek Dey |
| 客户经理 | Radheyshyam Kesari |
| 客户企划 | Ninad Satpute |
| 客户企划 | Rashi Jain |
| Head of Production | Manoj Yogi |
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