标题 | Home Insurance |
广告公司 | DDB Group Aotearoa |
广告战役 | Live a little freer |
广告主 | AA Insurance Limited |
品牌 | AA Insurance |
首次发布日期 | 2018 / 8 |
行业领域 | 保险 |
哲学 | AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio. |
媒体类别 | 影视 |
长度 | |
Head of Marketing Communications | Richard Park |
创意总监 | Ben Pegler |
执行创意总监 | Shane Bradnick |
首席创意官 | Damon Stapleton |
执行制片 | Judy Thompson |
Planner | Anna Gunnell |
Media Services | Thinza Mon |
文案 | Veronica Copesake |
美术指导 | Julia Ferrier |
Business Director | Lucy Paykel |
Business Director | Clare Van Tiel |
Planning Director | Rupert Price |
Lead Business Partner | Kate Lines |
Sound Mix and Design | Craig Matuschka |
Sound Mix and Design | Liquid Studios |
TV Producer | Samantha Royal |
Production Company | FINCH |
执行制片 | Karen Bryson |
Director | The Bobbsey Twins From Homicide |
摄影指导 | Zoë White |
Producer | Rebekah 'Bex' Kelly |
Offline Editor | Tim Mauger |
Colourist | Jean-Clément Soret |
Online Editor | Stuart Bedford |
Online Editor | Jonte Wendt |
Music Licensing | Jonathan Mihaljevich, Franklin Rd. |