| 标题 | Restaurant Go Boom |
| 广告公司 | BooneOakley |
| 广告战役 | Restaurant Go Boom |
| 广告主 | Ruby Tuesday, Inc. |
| 品牌 | Ruby Tuesday |
| Posted | 12月 2008 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | Ruby Tuesday, an American restaurant chain with over 700 locations and 26,000 employees, wanted to demonstrate how it was blowing up old ways to make way for the new. In an online campaign and companion countdown website, the chain promoted that it would explode the last remaining "old" Ruby Tuesday. Teaser viral videos created such a buzz that it overloaded the website servers. At the moment of reckoning for the chosen Ruby Tuesday restaurant location, a live shot was set up using actors who portrayed hardhats, media reporters with their satellite transmission truck, and a number of white-collar types. Real consumers happened upon the scene. Recording the event for web broadcast enabled a bit of camera trickery, for at the moment of detonation, a miniature scale model of an adjacent fake competitor restaurant was blown to smithereens. It appeared to all that Ruby Tuesday had bumbled the blast and had inadvertently leveled the 'competition' quite literally. Carrying the hoax even further, the chain release a video apology for the 'mistaken demolition'. We won't blow the ending of this video case study. Let's just say the results were smashing. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 媒介总监 | Demian Brink |
| 客户主管 | barrett pack |
| 客户主管 | Kristen Garnett |
| 创意总监 | John Boone |
| 美术指导 | Matt Klug |
| 美术指导 | Ryan Holland |
| 文案 | Jim Robbins |
| Head of Production | Craig Jelniker |
| 文案 | Keith Greenstein |
| 文案 | Josh Leutz |
| Media Supervisor | Meghan Leimenstoll |
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