| 标题 | Stronger Together |
| 广告公司 | BBDO Minneapolis |
| 广告战役 | Stronger Together |
| 广告主 | 3M |
| 品牌 | Post-it |
| 首次发布日期 | 2020 / 6 |
| 行业领域 | 文具与办公室用品 |
| 哲学 | As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd. So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 执行创意总监 | Tim Mattimore |
| 创意总监 | Nathalia Resende |
| 设计师 | Ian McAllister |
| 文案 | Joanna Stubbins |
| Creative technologist | Justin Mueller |
| 客户企划 | Jessica Teigen |
| 客户主管 | Nora Kubiaczyk |
| 制作公司 | STREET FACTORY MEDIA |
| 导演 | Mike Jones |
| 执行制片 | Greta Omann |
| 剪辑公司 | Drive Thru |
| 剪辑师 | Braden Doucette |
| Finishing | Drive Thru |
| 着色 | Braden Doucette |
| Marketing Director | Heather Green |
| Associate Brand Manager | Morris Goodwin |
| Associate Brand Manager | Michelle Seywerd |