标题 | The Wrong Bank |
广告公司 | Voskhod |
广告战役 | The Wrong Bank |
广告主 | Tochka Bank |
品牌 | Tochka Bank |
首次发布日期 | 2019 / 3 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | Banks are all about money. Banking service is all about huge amount of papers and time. Every banking problem can be solved according to an established pattern. This system has been working for ages and, as it is hard to change, is considered right. From that point of view, Tochka Bank is the wrong bank. Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has alwaysmade Tochka the outsider and the example for other banks at the same time. New Tochka Bank’s advertising campaign is about those who choose love over everything else. It is love towards your business and entrepreneurs, towards anything around you. Love is the driving force that helps change the world to the better. |
媒体类别 | 电视 |
长度 | |
Soundtrack | Angel |
MUSIC Artist | Massive Attack |
广告经理 | Yana Gannik |
广告经理 | Tatyana Kornaushchenko |
广告经理 | Konstantin Baydak |
广告经理 | Aleksandra Prytkova |
广告经理 | Sofya Maslennikova |
广告经理 | Yana Istomina |
文案 | Anton Rozhin |
文案 | Darya Ovechkina |
美术指导 | Agnieszka Brzezina |
客户经理 | Irina Shubina |
创意总监 | Andrey Gubaydullin |
Head of Strategy | Dmitry Donik |
制作公司 | Daddy’s Film Production |
导演 | Ilya Naishuller |
后期制作 | CGF |