| 标题 | The Preroll Football Match |
| 广告公司 | TBWA\Brussels |
| 广告战役 | The Preroll Football Match |
| 广告主 | Play Sports |
| 品牌 | Play Sports |
| 首次发布日期 | 2017 / 7 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend. |
| 媒体类别 | Pre-Roll |
| 长度 | |
| 创意总监 | Jeroen Bostoen |
| 美术指导 | Greg Van Buggenhout |
| 文案 | Olaf Meuleman |
| Head of Digital | Gert Pauwels |
| Web Developer | Diederik Van Remoortere |
| Account Management | Jochen De Greef |
| Account Management | Tom Eilers |
| Account Management | Max Fauconnier |
| 数字项目经理 | Ken Kools |
| 数字项目经理 | Stijn Dupas |
| 媒介总监 | Christine Brone |
| Digital Strategy Director | Wouter Van Den Ameele |
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