| 标题 | You're alive. Do you remember? |
| Brief | One of the few films you’ll ever see featuring a naked fat guy rolling down a hill, this ad for German home improvements brand Hornbach captures the satisfaction of hard, physical work. Maybe it’s time you dropped your mobile device and rolled up your sleeves. “You’re alive. Do you remember?” |
| 广告公司 | HeimatTBWA\ |
| 广告战役 | You're alive. Do you remember? |
| 广告主 | Hornbach. Bau- & Gartenmärkte |
| 品牌 | Hornbach |
| Posted | 11月 2016 |
| 行业领域 | 家庭清洁及护养用品 |
| 剧情简介 | We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The increasing urbanization and digitalization are dominating our modern, highly rationalised everyday life. DIY is one of the last playing fields to create something with one’s own hands, a unique feeling that every DIYer knows. We invited people, to gain back that feeling in spring 2016 |
| 媒体类别 | 电视 |
| Marketing Director | Thomas Schnaitmann |
| Marketing Director | Julia Ziegelmann |
| 首席创意官 | Guido Heffels |
| 创意总监 | Guido Heffels |
| 创意总监 | Frank Hose |
| 创意总监 | Teresa Jung |
| 美术指导 | Felix Pfannmüller |
| 文案 | Marlon Fischer |
| 美术指导 | Marco Bienek |
| 文案 | Mo Sadeghi |
| 客户主管 | Matthias von Bechtolsheim |
| 客户主管 | Maik Richter |
| 客户主管 | Tim Holtkötter |
| 客户总监 | Frauke Bielefeldt |
| 客户经理 | Franziska Falk |
| 客户经理 | Franziska Lequen |
| 广告公司制片 | Kerstin Heffels |
| 制作公司 | Partizan Berlin |
| 导演 | Tom Noakes |
| 摄影指导 | Antonio Paladino |
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