Intouch - "‘Responsible Kilometers’ by Proximity Russia (part of BBDO Group Russia) for INTOUCH"

Proximity Russia

Proximity Russia Moscow, 俄罗斯

奖项

8230

该广告属于ACT Responsible项目展品

品牌: Intouch
国家: 俄罗斯

广告主: Intouch Russia

标题	‘Responsible Kilometers’ by Proximity Russia (part of BBDO Group Russia) for INTOUCH
广告公司	Proximity Russia
广告战役	Responsible Kilometers
广告主	Intouch Russia
品牌	Intouch
Posted	5月 2014
行业领域	保险
哲学	Speeding is a serious issue in Russia. Many people get hurt because of that every year.INTOUCH is a Russian car insurance company stands for responsible driving. The company decided to make a step toward the solution of the problem. Responsible Kilometers project was launched. The idea was simple: Let drivers help those who had become victims of fast driving by trips without speeding.ExecutionINTOUCH announced that it would donate1 000 000 rubles to help those who had become victims of fast driving. In case drivers would contribute. With changing their driving habits.We asked them to install OK.INTOUCH app that recorded and analyzed every trip by car. If the driver obeyed the speed limit for most of the trip, he would be given a green ticket with an amount of money to be added to a virtual bank.Once drivers contributed 1 000 000 rubles in total, INTOUCH had donated the real sum.
结果	• Total reach generated over 7 000 000• Over 1 000 000 got involved on social media• Money collected twice faster than expected.
媒体类别	网站
长度	123 seconds
创意总监	Andrew Kontra
创意组长	Ilya Andreyev
美术指导	Alexandra Ermolenko
设计师	Igor Dolgov
文案	Polina Zabrodskaya
文案	Valentina Ekimyan
Strategy Director	Natalia Chiuch
客户总监	Julia Mukhtar
Digital director	Ekaterina Smygina
Senior Project Manager	Daria Konstantinova
Digital director	Alexander Makarovsky
美术指导	Ivan Malakhov
设计师	Sergey Kurbatsky
项目经理	Tatyana Krivolutskaya
创意总监	Luis Tauffer
Digital Production	INDEE Interactive
Animator	Alexey Frolov
音乐	Andrey Levkovitch