| 标题 | The Talk (120s) |
| 广告公司 | BBDO New York |
| 广告战役 | The Talk |
| 广告主 | Procter & Gamble |
| 品牌 | Procter & Gamble |
| Posted | 4月 2018 |
| 行业领域 | 家庭清洁及护养用品 |
| 剧情简介 | For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired. |
| 媒体类别 | 影视 |
| 长度 | |
| 制作公司 | The Corner Shop |
| 首席创意官 | David Lubars |
| 首席创意官 | Greg Hahn |
| 创意总监 | Marcel Yunes |
| 创意总监 | Rick Williams |
| 联合创意总监 | Nedal Ahmed |
| 联合创意总监 | Bryan Barnes |
| Director of Integrated Production | David Rolfe |
| 执行制片 | Dan Blaney |
| Senior Producer | Whitney Collins |
| Executive Music Producer | Melissa Chester |
| Group Planning Director | Sangeet Pillai |
| 客户经理 | Anita May |
| 导演 | Malik Vitthal |
| 摄影指导 | Lasse Frank |
| 摄影指导 | Anna Hashmi |
| Line Producer | Stephen Love |
| Line Producer | Blake Pickens |
| Head of Production | Jessica Miller |
| 制作设计师 | Wynn Thomas |
| Costume | Isis Mussenden |
| 剪辑公司 | Work Editorial |
| Lead Editor | Rich Orrick |
| 剪辑师 | Theo Mercado |
| 剪辑师 | Erica Thompson |
| 制作公司制片 | Jamie Lynn Perritt |
| 音乐公司 | Pulse Music NY |
| 音乐制作人 | Steve Grywalski |
| 音乐作曲家 | Julia Piker |
| 音乐作曲家 | Dan Kuby |
| Sound Designer | Trinite Studios |
| Sound Designer | Brian Emrich |
| Mixer | Heard City |
| Mixer | Phil Loeb |
| Mixer | Keith Reynaud |
| 执行制片 | Dan Kuby |
| 制作公司制片 | Sasha Awn |
| 制作公司制片 | Andi Lewis |
| 特效 | The Mill NY |
| Coloring | Company 3 |
| Colorist | Sofie Borup |
| 制作公司制片 | Sophie Mitchell |
| 制作公司制片 | Clare Movshon |
| 制作公司制片 | Alex Lubrano |
| 执行制片 | Rachael Trillo |
| 2D Lead | Jeff Robins |
| Multicultural Strategic Communications | Egami Consulting Group |
| Website | Barefoot Proximity |
| Collateral | Burrell Communications |
| 媒介公司 | Hearts & Science |
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