| 标题 | A Giant Story |
| 广告公司 | phenomenon |
| 广告战役 | A Giant Story |
| 广告主 | Intuit Inc. |
| 品牌 | Intuit |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 商业服务 |
| 剧情简介 | Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley. |
| 媒体类别 | Web Film |
| 长度 | |
| Chief Marketing Officer (CMO) | Lucas Watson |
| Marketing Director | Lauren Staford-Webb |
| Marketing Manager | Ed Brinkman |
| Marketing Manager | Jake Witman |
| Marketing Manager | Lina Reeth |
| Marketing Manager | David Jacobs |
| Agency | Phenomenon |
| Chief Executive Officer (CEO) | Krishnan Menon |
| President | Erica Hoholick |
| 首席创意官 | Chris Adams |
| 创意总监 | Brandon Sides |
| 创意总监 | Ted Kapusta |
| Associate Creative Director/Copywriter | Spencer Cook |
| Associate Creative Director/Copywriter | Scott Hanson |
| 美术指导 | Shawn Coogan |
| 美术指导 | Zachary Smith |
| Director of Integrated Production | Chris Kyriakos |
| Integrated Producer | Julie Rousseau |
| Integrated Producer | Karin Ostrander |
| Integrated Producer | Jenny Court |
| Integrated Producer | Anoosh Voltaire-Behi |
| 设计师 | Seth Stephan |
| 后期制作 | Josh Abbott |
| Assistant Editor | Evan Sartory |
| Print Producer | Laurie Bloom |
| Studio Manager | Celine Nahas |
| Business Affairs Manager | Nancy Espinal |
| Chief Strategy Officer | Jason De Turris |
| Group Planning Director | Michael Allen |
| Group Brand Director | Jenn Cook |
| Brand Director | Jamie Friedman |
| Brand Director | Amanda Tutora |
| ASSISTANT BRAND MANAGER | Amber Style |
| 制作公司 | Passion Animation Studios |
| 导演 | AAO |
| 执行制片 | Debbie Crosscup |
| Head of Production | Mike Turoff |
| 制作公司制片 | Adriana Piasek-Wanski |
| 制作经理 | Steve Riley |
| Line Producer | Paige Sullivan |
| CG COORDINATOR | Joost Zoetebier |
| CG COORDINATOR | Suzanne Forward |
| CG COORDINATOR | Sade Tah |
| Head of CG | Jason Nicholas |
| 特效 | Dave Walker |
| CG Supervisor | Christian Mills |
| CG Supervisor | David Roman |
| 创意总监 | Christian Mills |
| ANIMATION SUPERVISORS | Catherine Elvidge |
| ANIMATION SUPERVISORS | Aldo Gagliardi |
| Compositing Lead | Andre Bittencourt |
| 剪辑公司 | Daniel Budin |
| 音乐公司 | Good Ear Music Supervision |
| Artist | Freedom Fry |
| 音效设计公司 | Therapy Studios |
| 音效设计公司 | Eddie Kim |
| PICTURE FINISH | The Mission Studios |
| Audio Finishing | Lime Studios |
| 音频工程师 | Rohan Young |
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