Brian Carley
首席创意官 at Razorfish
New York, 美国
标题Chase for the Charms Trailer
广告公司
广告战役 Chase for the Charms
广告主 General Mills
品牌 Lucky Charms
首次发布日期 2013 / 3
行业领域 谷物早餐
哲学 The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. 
媒体类别 影视
长度
制作公司
剪辑公司
首席创意官
执行创意总监
创意总监
文案
创意总监
美术指导
广告公司制片
导演
摄影指导
剪辑师
特效 Cantina Creative

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