标题 | Big Breakfast |
广告公司 | Leo Burnett Chicago |
广告战役 | Share Your Breakfast |
广告主 | Kellogg's |
品牌 | Kellogg Company |
首次发布日期 | 2011 / 3 |
行业领域 | 谷物早餐 |
哲学 | <!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment--> |
媒体类别 | 电视 |
音效设计公司 | Sound Lounge |
摄影指导 | Federico Alfonzo |
特效 | Mark Edinoff |
剪辑师 | Mark Edinoff |
导演 | Tim Brown |
制作公司 | Spank Corp Ltd |
执行制片 | Emma Bewley |
文案 | Daniel Fisher |
文案 | Rick Brim |
美术指导 | Daniel Fisher |
美术指导 | Rick Brim |
执行创意总监 | Jim Bolton |
执行创意总监 | Don Bowen |