Simon Vicars
创意团队 at adam&eveDDB
Auckland, 新西兰
标题adidas GMR 3
广告公司
广告战役 adidas GMR
广告主 adidas
品牌 Adidas Football
首次发布日期
行业领域 运动服装
剧情简介 The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR.
问题 . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.
媒体类别 Web Film
长度
后期制作
剪辑公司
音频后期制作
演员/名人
Joint CEO
Marketing Vice President
首席创意官
创意总监
创意总监
创意团队
创意团队
Chief Production Officer
广告公司制片
广告公司制片
Chief Strategy Officer
Planning Director
客户企划
Business Director
客户总监
客户总监
项目经理
Packaging Design
Head of Design
Head of Design
Head of Design
制作公司
执行制片
制片
导演
摄影指导
剪辑师
Assistant Editor
后期制作
Colorist
Sound Engineer
Sound Engineer

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