Simon Vicars
首席创意官 at Colenso BBDO Auckland
Auckland, 新西兰
标题Hard To Impress (30s)
广告公司
广告战役 The Child Replacement Programme
广告主 Mars, Inc.
品牌 Pedigree
Posted7月 2017
行业领域 宠物食品、宠物保健产品及服务
剧情简介 Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog.
The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog.
The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
媒体类别 电视
长度
制作公司
媒介公司
执行创意总监
美术指导
文案
导演
制作公司制片
客户经理
Business Director
摄影师
Sound Designer
Creative Chairman
Group Business Director
Brand Manager
客户企划
Marketing Manager
Marketing Director
Director of Broadcast
制片
客户经理
Executive Digital Producer
数字制片
数字设计
Digital Developer
Retoucher

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started