Pedigree - "The Child Replacement Programme/Hard To Impress"

Colenso BBDO Auckland

Colenso BBDO Auckland Auckland, 新西兰

奖项

30344

该广告属于ACT Responsible项目展品

品牌: Pedigree
国家: 新西兰

广告主: Mars, Inc.

标题	The Child Replacement Programme/Hard To Impress
广告公司	Colenso BBDO Auckland
广告战役	The Child Replacement Programme
广告主	Mars, Inc.
品牌	Pedigree
Posted	10月 2021
剧情简介	Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog. The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog. The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
媒体类别	电视
长度	123 seconds
导演	Adam Gunser
Marketing Director	Oliver Downs
Marketing Manager	Cormac van den Hoofdakker
Brand Manager	Maria Parsons (Granados)
制作公司	Exit Films
Sound Designer	Franklin Road
媒介公司	Starcom NZ
执行创意总监	Steve Cochrane
Creative Chairman	Nick Worthington
美术指导	Andre Sallowicz
文案	Simon Vicars
制作公司制片	Declan Cahill
Business Director	Abbi Barker
客户企划	Ed Gunn
Director of Broadcast	Jen Storey
摄影师	Will Bailey
客户经理	Alice Sopwith
Group Business Director	Ahmad Salim