Simon Vicars
创意总监 at adam&eveDDB
Auckland, 新西兰
标题The Child Replacement Programme/Hard To Impress
广告公司
广告战役 The Child Replacement Programme
广告主 Mars, Inc.
品牌 Pedigree
剧情简介 Colenso BBDO Auckland has launched a humorously blunt campaign for Pedigree that matches abandoned dogs with abandoned parents. The Pedigree Child Replacement Programme encouraging parents to ‘move on’ when their kids move out and adopt a dog.
The TVC spots take a whimsical look at heartwarming moments in your past when you had your parents’ love and attention, and then snaps you out of the reverie by comedically reminding you that you’ve been replaced by a dog.
The videos drive you to a website, where you can enter the attributes of the child you are replacing in order to find a suitable dog. In the search, you can nominate if your child had long hair or short hair; was sociable or a hermit; active or lazy, and so on. At the end of the process, you’re given a suggested dog, such as ‘Echo’ who “will always be excited to see you and will never be accepted into an overseas university.” You can even replace the stuff your kids left in their room with new stuff for the dog.
媒体类别 电视
长度
导演
Marketing Director
Marketing Manager
Brand Manager
制作公司
Sound Designer
媒介公司
执行创意总监
Creative Chairman
美术指导
文案
制作公司制片
Business Director
客户企划
Director of Broadcast
摄影师
客户经理
Group Business Director

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