Thiago Cruz
Chief Creative Officer at Grey NY
Chicago, 美国
标题Mama Dance
广告公司
广告战役 Mama Dance
广告主 CRIO Hospital
品牌 CRIO Hospital
首次发布日期 2017 / 10
行业领域 公共安全、保健及卫生
广告口号 Self-exam is so simple that you can do it even by dancing
剧情简介 Breast cancer is the first leading cause of death by cancer among women around the world, with about 522 thousand deaths estimated each year. This corresponds to 22% of new cases each year (www.inca.gov.br). It’s not news that music is used to transmit messages, information and learning. However, in this occasion, its spreading potential has been useful in order to embrace a noble cause: breast cancer prevention, motivated by Pink October. We took advantage of the mania of channels that show choreographies of current hit songs to also achieve our own. We are talking about Mama Dance, a spontaneous way that we found to alert about a serious subject. We did this in order to show that self-exam is so simple that one can do it even by dancing.
媒体类别 平面
Chief Executive Officer (CEO)
Content Director
创意总监
文案
美术指导
Video Production Company
Video Production Company
音频后期制作
音频后期制作

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started