标题 | Test Kitchen by Taco Bell |
广告公司 | Deutsch |
广告战役 | Test Kitchen by Taco Bell |
广告主 | Taco Bell |
品牌 | Taco Bell |
首次发布日期 | 2017 / 4 |
行业领域 | 餐馆与快餐 |
剧情简介 | We turned Taco Bell into one of the most exclusive restaurants in America by giving people access to their experimental test kitchen and offering reservations through OpenTable. WAIT RESERVATIONS FOR FAST FOOD? With over 240 million monthly active users, OpenTable is the leading reservation service in America. And they’ve NEVER worked with a fast food restaurant before. That was until Taco Bell offered exclusive access to their secret test kitchen, and gave their top chefs complete freedom to serve anything they wanted. With thanks to OpenTable, Taco Bell’s test kitchen became its own, new restaurant. RESERVATIONS SOLD OUT IN JUST 34 SECONDS Almost immediately after our reservation site went live, “Test Kitchen by Taco Bell” was completely booked. Fans even called Taco Bell headquarters and tried to beg their way in (it didn’t work). VIP ACCESS NEXT LEVEL INNOVATION Test Kitchen offers a bespoke 5-course menu crafted entirely of original, unreleased and experimental dishes. Guests also get aperitifs, cocktails, extremely limited chef's table seating, and a bunch of other stuff we're not allowed to talk about. But that hasn't stopped guests from leaking details on Reddit. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Pete Favat |
设计师 | Joo Woo |
制作公司 | Steelhead |
导演 | Rob Cleary |
制片 | Christoph Kauffman |
广告公司制片 | Vic Palumbo |
广告公司制片 | Steven Frailey |
广告公司制片 | Laura Furney-Howe |
广告公司制片 | Shacole Hamlett |
广告公司制片 | Paul Roy |
广告公司制片 | Taylor Donaldson |
广告公司制片 | Dan Sweeney |
创意团队 | Vince Feliciano |
创意团队 | Josh Cassidy |
执行创意总监 | Brett Craig |
执行创意总监 | Guto Araki |
制片 | Lindsay Najdovski |
User Experience Designer | Richard Stewart |
User Experience Designer | Corey Newhouse |
Interface Design | Cris Strittmatter |
Interface Design | Delphine Lin |