Target - "Preparing"

Wieden + Kennedy

Wieden + Kennedy Portland, 美国

12937

品牌: Target
国家: 美国

广告主: Target

标题	Preparing
广告公司	Wieden + Kennedy
广告战役	2 Day Sale - Target
广告主	Target
品牌	Target
首次发布日期	2010 / 11
哲学	The Target 2-Day Sale is not for wimps. It’s for the passionate, dedicated, even the benignly ruthless. It’s for the moms and dads out there who want the very best quality at the very best price. It’s for people who— though they smile— aren’t kidding around. The 2010 Target 2-Day campaign again uses comedian Maria Bamford to emphasize the excitement and passion for the sale. Director Wayne McClammy guides Maria through a series of frenzied preparations for the big day. She appears in TV spots and various digital media, including web films, banner ads, and online circulars. Maria’s obsessively perfect character goes all out to be ready and first in line. Failure is not an option. The campaign launched November 17 with three TV spots — “Montage,” “Preparing,” and “Elliptical” — and various digital media executions. The campaign will continue to roll out new creative through November 27, two days after the Thanksgiving holiday.
结果
媒体类别	电视
Graphics	Clint Chang
制片	Jessica Locke
Other	Dave Wagg
Other	Lime
Other	Terry O’Grady
Artist	Jim Bohn
Other	Liquid
后期制作	Christie Price
剪辑师	Adam Jenkins
剪辑公司	Feed The Walrus
摄影指导	Ramsey Nickell
Line Producer	Nate Young
执行制片	Cindy Becker
导演	Wayne McClammy
制作公司	Hungry Man
广告公司执行制片	Ben Grylewicz
执行创意总监	Susan Hoffman
执行创意总监	Mark Fitzloff
客户经理	Margaret Kendall
客户经理	Jordan Delapoer
制片	Melanie Fedunok
制片	Hayley Goggin
美术指导	Robert Kendall
文案	Jason Kreher
创意总监	Rob Thompson
创意总监	Monica Taylor