Tim Newfang
制片 at Doomsday Entertainment
Los Angeles, 美国
标题Kevin
广告公司
广告战役 Everyday Athlete - Gatorade G2
广告主 Stokely-Van Camp, Inc
品牌 Gatorade
Posted3月 2009
产品 G2
行业领域 非酒精类饮料
广告口号 LESS CALORIES FOR MORE ATHLETES
剧情简介 The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an “everyday athlete” who turned to sport to overcome tough times in this economy.
哲学 Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of “Less Calories for More Athletes.”
问题 The first television spot of the campaign highlights the NBA’s Kevin Garnett alongside an “everyday athlete” of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day.
媒体类别 电视
长度
Global Director of Media Arts
集团创意总监
执行创意总监
联合创意总监
美术指导
文案
客户总监
Management Supervisor
客户主管
Group Planning Director
广告公司制片
广告公司执行制片
广告公司制片助理
Business Affairs Manager
Business Director
导演
制作公司制片
剪辑师
剪辑公司
后期制作
制作公司制片
制片
音乐
音效设计公司
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