标题 | Her |
标题 (原始语言) | Ella |
广告公司 | Proximity Barcelona |
广告战役 | Magical Messages |
广告主 | Vileda Espana |
品牌 | Vileda |
Posted | 11月 2014 |
行业领域 | 清洁用品、肥皂、洗涤剂 |
问题 | With a history spanning more than 65 years, Vileda® is one of the most recognisable domestic cleaning product brands on the market. Vileda is the absolute leader in the Spanish mechanical cleaning equipment market (mops, dry cleaning clothes, brooms, scouring pads and gloves) but its share of the market is constantly falling due to the distribution brand. The company's innovation and growth strategy is moving towards products that make cleaning more convenient through the use of premium systems: Cleaning robots, chemicals, etc. That's where Magical comes in. It's a product with a revolutionary concept that, as well as cleaning, prevents water and lime scale marks from forming on shower screens, mirrors, windows, taps and tiled surfaces. It is Vileda's first product in this category. |
结果 | There are things you have tried asking for in many ways. With post-its. By asking nicely. And by getting annoyed too. Perhaps its time to try a new way of asking. One that lasts. That surprises. That makes an impact. Magical Messages by Vileda. |
媒体类别 | Web Film |
长度 | |
媒介公司 | Infinity Media |
集团创意总监 | Eva Santos |
创意总监 | Ferran Lafuente |
创意团队 | Sergio Lahoz |
创意团队 | Laura Cuni |
客户总监 | Alba Cristóbal |
制作 | Mercé Fernández |
制作 | Diana Asenjo |
制作 | Ruben Mejías |
制作 | Lluís Garcia |
导演 | Humbert Aparicio |
制作公司 | Division Q |