Eva Santos
Global Chief Creative Officer at Proximity Worldwide
Barcelona, 西班牙
标题Her
标题 (原始语言)Ella
广告公司
广告战役 Magical Messages
广告主 Vileda Espana
品牌 Vileda
Posted11月 2014
行业领域 清洁用品、肥皂、洗涤剂
问题 With a history spanning more than 65 years, Vileda® is one of the most recognisable domestic cleaning product brands on the market.
Vileda is the absolute leader in the Spanish mechanical cleaning equipment market (mops, dry cleaning clothes, brooms, scouring pads and gloves) but its share of the market is constantly falling due to the distribution brand.
The company's innovation and growth strategy is moving towards products that make cleaning more convenient through the use of premium systems: Cleaning robots, chemicals, etc.
That's where Magical comes in. It's a product with a revolutionary concept that, as well as cleaning, prevents water and lime scale marks from forming on shower screens, mirrors, windows, taps and tiled surfaces. It is Vileda's first product in this category. 
结果 There are things you have tried asking for in many ways.
With post-its. By asking nicely. And by getting annoyed too.
Perhaps its time to try a new way of asking.
One that lasts. That surprises. That makes an impact.
Magical Messages by Vileda. 
媒体类别 Web Film
长度
媒介公司
集团创意总监
创意总监
创意团队
创意团队
客户总监
制作
制作
制作
制作
导演
制作公司

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