Rafael Pitanguy
Creative Vice President at VMLY&R, São Paulo
São Paulo, 巴西
标题Children III
广告公司
广告战役 What's Behind?
广告主 CEPIA
品牌 CEPIA Institutional
首次发布日期 2015 / 4
行业领域 人权
广告口号 Find out what's behind the clothes you buy.
剧情简介 In the fashion industry, big brands ships fly the flag of social responsibility, sustainability and ethical behavior. But a cruel reality is often masked. Several national and international brands were fined in recent years for using child slave labor in their factories. To warn of this cause, we created a campaign where we see beautiful works of embroidery and wool, that behind the plots, hide a cruel reality: children performing slave labor. CEPIA is a Brazilian NGO recognized for its work focused on access to justice, poverty, human rights and employment. 
媒体类别 杂志
联合创意总监
文案
创意总监
创意总监
创意总监
联合创意总监
美术指导
插图

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