Rick Dodds
创意合伙人 at Don't Panic
New York, 美国
标题It’s Not Your Fault You Can’t Resist (Case Film)
广告公司
广告战役 It’s Not Your Fault You Can’t Resist
广告主 Bite Back 2030
品牌 Bite Back 2030
首次发布日期 2019 / 9
行业领域 慈善机构、基金、志愿者
哲学 The independent creative agency Don’t Panic and Bite Back 2030, a youth-led movement, today released their campaign film, ​It’s Not Your Fault You Can’t Resist​. The film, directed by Chris Faith from production house Faithful Hound is a call for action; issuing a powerful invitation to young people to join the new movement which is calling for the food industry to put the health of young people before profit.
On September 28th, eight teenagers turned up to a restaurant for what they believed was the start of a social experiment. Little did they know, that it was really the end of it. Throughout the week they had been targeted with a host of advertising techniques, including social media influencers, posters and radio ads, to highlight the power the food marketing industry has over their choices.
There were over 50 items on the menu - yet it was predicted in every instance what they were going to choose.
The experiment resulted in a film that featured no actors, no staged reactions and no scripted responses - just the power of the manipulation young people are unwillingly exposed too on a day-to-day basis.
媒体类别 Interactive Outdoor Experience
长度
创意合伙人
Creative
Producer/Project Manager
Engagement Strategist
导演
制作公司
制片
制作经理
Location Manager
1st AD
2nd AD
Casting Production
Casting Production
摄影指导
摄像师
Minicam Operator
Camera Assistant
Camera Assistant
DIT
Playback Operator
Sound Recordist
Action Vehicle Driver
Cast
Cast
Cast
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