Rick Dodds
创意合伙人 at Don't Panic
New York, 美国
标题Dance at Liverpool Street Station
广告公司
广告战役 Life's for sharing - T mobile
广告主 T-Mobile
品牌 T-Mobile
首次发布日期 2009 / 1
行业领域 电信服务
广告口号 Life’s for sharing
剧情简介 Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
哲学 Life’s For Sharing.
问题 OBJECTIVE-Differentiate T-Mobile.

ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.

INSIGHT – Sharing and generosity are the new spirit of the age: after an age
of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
媒体类别 电视
长度
市场 英国
文案
美术指导
美术指导
美术指导
客户企划
客户经理
制作公司
导演
制作公司

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