标题 | Dance at Liverpool Street Station |
广告公司 | Saatchi & Saatchi |
广告战役 | Life's for sharing - T mobile |
广告主 | T-Mobile |
品牌 | T-Mobile |
首次发布日期 | 2009 / 1 |
行业领域 | 电信服务 |
广告口号 | Lifes for sharing |
剧情简介 | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
哲学 | Lifes For Sharing. |
问题 | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
文案 | Steve Howell |
美术指导 | Paul Silburn |
美术指导 | Kate Stanners |
美术指导 | Rick Dodds |
客户企划 | Gareth Ellis |
客户经理 | James Griffiths |
制作公司 | Partizan London |
导演 | Michael Gracey |
制作公司 | The Mill London |