John Gagne
Creative Consultant at The&Partnership
New York, 美国
标题Doritos Guru YouTube Channel
广告公司
广告战役 Doritos Guru - Doritos
广告主 PepsiCo Inc.
品牌 Doritos
Posted3月 2009
行业领域 鸡尾酒点心
剧情简介 YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target.
问题 “Playing where our audience plays,” videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page.
媒体类别 网站
更多信息 www.youtube.com/user/doritosguru
创意总监
创意总监
联合创意总监
文案
美术指导
项目经理
Flash Developer
Interactive Production Company
客户经理
客户经理
客户经理
Digital Planner
Digital Planner
Digital Planner

People related to this work

相关作品

More Work

SEE ALL
8293 Porcupines

Porcupines

品牌:
Gillette
广告公司:
BBDO New York
13079 Armpit

Armpit

品牌:
Gillette
广告公司:
Proximity Canada
12282 Head

Head

品牌:
Gillette
广告公司:
Proximity Canada
12145 Chest

Chest

品牌:
Gillette
广告公司:
Proximity Canada
13796 Groin

Groin

品牌:
Gillette
广告公司:
Proximity Canada
5865 Banner 2

Banner 2

品牌:
RBC
广告公司:
BBDO Canada
7399 Banner 1

Banner 1

品牌:
RBC
广告公司:
BBDO Canada

Trending

Create a free Talent profile and become a member of AdForum

Get Started