标题 | Coffee Vs Gangs (90s) |
广告公司 | J. Walter Thompson London |
广告战役 | Coffee Vs Gangs |
广告主 | Mondelez International |
品牌 | Kenco |
首次发布日期 | 2014 / 8 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. |
剧情简介 (原始语言) | |
哲学 | In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs. |
问题 | Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life. The idea, by the JWT London team, was to give them a choice where currently they have none. |
媒体类别 | 电视 |
长度 | |
市场 | 洪都拉斯 |
更多信息 | http://www.coffeevsgangs.com/ |
媒介公司 | PHD UK |
制作公司 | Ridley Scott Creative Group |
后期制作 | Absolute Post |
剪辑师 | Whitehouse Post |
音效设计公司 | Greek Street Studios |
执行创意总监 | Russell Ramsey |
创意总监 | Jaspar Shelbourne |
美术指导 | Matt Leach |
文案 | Jess Oudot |
广告公司制片 | Carley Reynolds |
广告公司制片助理 | Lula Boardman |
客户企划 | Neil Godber |
客户企划 | Helen St Quintin |
客户总监 | Adrian Ash |
客户总监 | Emma Howarth |
客户总监 | Patrick Netherton |
客户总监 | Angus Flockhart |
媒介企划 | Sarah Nugent |
媒介企划 | Rebecca Stafford |
导演 | Johnny Hardstaff |
执行制片 | Annabel Ridley |
音效 | Dan Weinberg |
音乐 | Colin Smith |