Neil Godber
Head of Planning at J. Walter Thompson London
London, 英国
标题Coffee Vs Gangs (90s)
广告公司
广告战役 Coffee Vs Gangs
广告主 Mondelez International
品牌 Kenco
首次发布日期 2014 / 8
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people’s lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good.  Kenco, one of the world largest coffee brands, has embarked on an initiative that brings the brand beyond its limits.
剧情简介 (原始语言)
哲学 In Honduras, where the gang problem is one of the worst in the world, JWT has set up a year-long scheme to train young at-risk people in coffee farming. The 20 recruits will be given the training and support to build a better life for themselves as coffee farmers, away from the gangs.
问题  
Kenco sources its coffee from some of the most beautiful countries in the world. However, many of these countries are ridden with gangs responsible for thousands of murders, with countless innocent people caught in the crossfire. The unfortunate reality of young people growing up amongst the gangs is that lacking opportunity, they tend to fall into the gang life.  The idea, by the JWT London team, was to give them a choice where currently they have none.
媒体类别 电视
长度
市场 洪都拉斯
更多信息 http://www.coffeevsgangs.com/
媒介公司
制作公司
后期制作
剪辑师
音效设计公司
执行创意总监
创意总监
美术指导
文案
广告公司制片
广告公司制片助理
客户企划
客户企划
客户总监
客户总监
客户总监
客户总监
媒介企划
媒介企划
导演
执行制片
音效
音乐

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