标题 | HoodyOn Moments |
广告公司 | BBDO Argentina |
广告战役 | HoodyOn Moments |
广告主 | Nike |
品牌 | Nike |
Posted | 12月 2008 |
产品 | AW77 Loopwheeler |
行业领域 | 服装、时装和鞋类 |
剧情简介 | With one foot set in fashion and the other in advertising, and with the collaboration of studio Sartoria Comunicazione, BBDO Argentina developed the new work displayed outdoors in main premium European stores and at www.nikesportswear.com. "HoodyOn Moments" can already be seen in England, France, Italy and other main capitals of Europe to present the AW77 Loopwheeler, the new version of Nikes iconic hoody, with 3 relevant sports figures as protagonists: Rio Ferdinand, Marco Materazzi and Vincent Clerc. |
哲学 | The execution of the work was centered in the portrayal of the most intimate moments of the protagonists. Photographers followed the Sports figures for hours to capture the portraits of their routes in Manchester, Milano and Toulouse. Many of the pictures were shot by the sports figures themselves, exposing their worlds and private moments. |
问题 | The AW77 Loopwheeler is the fruit of work of Nike Sportswear with the Loopwheeler signature. In the looms of the Japanese company, only 8 hoodies are handcrafted daily which makes each garment an exclusive product available only at select boutiques and Nike stores. |
媒体类别 | 电视 |
长度 | |
市场 | 法国, 英国, 意大利 |
执行创意总监 | Rodrigo Grau |
执行创意总监 | Ramiro Cohen |
美术指导 | Bruno Acanfora |
文案 | Ariel Abramovici |
文案 | Diego Levi |
美术指导 | Ricardo Ovelar |
创意总监 | Fernando Barbella |
客户总监 | Alejandro Gowland |
客户主管 | Nico Ibañez |
Head of Production | Luli Dragan |
Production (Europe) | Lucila Kramer |
Integrated Communications Director | Nicolás Pimentel |
摄影师 | Lucila Blumencweig |
摄影师 | Maureen Hufnaguel |