| 标题 | First Day Friends |
| 广告公司 | BBDO San Francisco |
| 广告战役 | First Day Friends |
| 广告主 | Cesar |
| 品牌 | Cesar Dog Food |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 宠物食品、宠物保健产品及服务 |
| 哲学 | The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante--aka the Mercadantes--shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience. However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | David Lubars |
| 首席创意官 | Matt Miller |
| 联合创意总监 | Michael Cornell |
| 联合创意总监 | Latasha Ewell |
| 美术指导 | Katie Burleson |
| 文案 | Alisha Pagano |
| Head of Integrated Production | Lou Doherty |
| Group Strategy Director | Meredith Krull |
| Editor | Dalan McNabola |
| Production | Park Pictures |
| Directors | The Mercadantes |
| Color | Company3 |
| Colorist | Sophie Borup |
| Audio | One Union Recording Studios |
| Sound Designer | Joaby Deal |
| Music | Marmoset |
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