Beate Tangre
Partner & Exec. Producer at Tangrystan Productions AS, Oslo
Bergen, 挪威
标题The Wake-up call from Hamar
广告公司
广告战役 The Wake-up call from Hamar
广告主 Norsk Tipping
品牌 The National Lottery
Posted11月 2019
行业领域 媒体、出版物及制作
剧情简介 Norwegians loves Lotteries, and if they win, they get a phone call from Hamar.But the thrilling sensation of waiting for a phone call from Hamar is hard to describe to those who have never bought a ticket, or forgotten how it feels. So we gave everyone a try.With «the wake up call from Hamar» 12% of Norways population ended up scheduling a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.By taking our tradition for calling people, and making it into a wake-up service, we demonstrated what our lotteries are about, and made the brand experience directly accessible for everyone.Playing well with our slogan: Give your dream a shot.
问题 The Wake Up Call from Hamar - a wake-up call from the famous Hamar phone, every morning for five days, with the chance to wake up to a million kroner.
媒体类别 案例研究
文案
美术指导
Developer
Web designer
美术指导
文案
客户主管
客户经理
数字制片
设计师
数字设计
剪辑师
After Effects
Sound Designer
制片

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