Michael Graves
Business Affairs at Wieden + Kennedy Amsterdam
Amsterdam, 荷兰
标题Home 5
广告公司
广告战役 Home
广告主 Orsted Ltd
品牌 Orsted
首次发布日期 2017 / 11
行业领域 水、电及煤气服务,公用事业
哲学 It really is possible to power the world entirely with green energy. That’s the message in ‘Home’, a new interactive film from Danish renewable energy company, Ørsted. The film transforms climate change from a global crisis to a personal experience by challenging any previous conceptions of what ‘home’ means to each of us. When reflecting on the significant effects of climate change, one usually thinks of it impacting someone and somewhere else. But 'Home' demonstrates how all the things we hold closest are threatened by global warming. No matter who you are or where you live. Created by Emmy Award-winning Director Ben Tricklebank in collaboration with Ørsted’s global creative partner Wieden+Kennedy Amsterdam, 'Home' produces a personalised film based on input from the user. Launched today, it serves as a stark reminder that our collective home is at risk and it’s time to change the way we treat it. Rather than ending on a note of crisis and hopelessness, like much contemporary climate-related communications, the film instead provides users with the uplifting message that we have a historical opportunity to shift from black to green energy, helping protect the planet from further damage due to climate change. On the homepage housing the film, users are invited to share their thoughts on what home means to them by answering three simple prompts. This leads to a personalised film based on those answers, one of thousands of possible versions. 'Home'’s powerful message - that we all need to take action against climate change - comes when it’s most needed. Currently, fossil fuels represent 81% of the world's energy consumption. This has caused the concentration of CO2 in the atmosphere to be at the highest levels ever measured. Ocean levels are rising and 2016 clocked in as the warmest year on record. Our home is in need of help. Ørsted has spent the past decade transforming from a black energy company to become the global leader in offshore wind. By deciding to stop using coal, selling its oil and gas production and building the world's largest offshore wind business, the company is today fully dedicated to green energy. During the last six years, it helped reduce the cost of offshore wind power by more than 60% and by 2023, it will have reduced its carbon emissions by 96% compared to 2006. Experience 'Home' now in ten languages* at http://loveyourhome.orsted.com/ *(Arabic, Danish, English, French, German, Hindi, Japanese, Mandarin, Russian and Spanish). The interactive film is part of the wider ‘Love Your Home’ campaign by the Danish green energy company, following an online brand film released on 2 October.
媒体类别 平面
市场 印度, 阿拉伯联合酋长国, 中国, 日本, 罗马尼亚, 俄罗斯, 丹麦, 法国, 德国, 英国, 西班牙
MUSIC & SFX
Senior Vice President
Corporate Strategy
Stakeholder Relations
Director
Sustainability Public Affairs
Branding Group Support
Head of Corporate Branding Group Stakeholder Relations
Lead Brand Consultant
Campaign Research
Dev. and Execution
Group Support
Lead Digital Brand Consultant
Campaign Research
Dev. and Execution
Group Support
Brand Consultant
Campaign Research
Dev. andExecution
Group Support
Managing Director
执行创意总监
执行创意总监
Creative Director
Creative Director
美术指导
文案
Interactive Designer
Head of Broadcast Production
Director of Interactive Production
Director of Interactive Production
Interactive Producer
Interactive Producer
Interactive Producer
Planner
Communications Planner
Account Director
Account Director
客户经理
客户经理
项目经理
Business Affairs
Business Affairs
PRODUCTION COMPANY
Director
Managing Partner
Managing Partner
EP
Integrated
EP
Innovation
Post Supervisor
Producer
Live Action
Producer
Innovation
Producer
Post
Creative Director
Creative Director
Interactive Designer
AI Specialist
Developer
EDITING COMPANY
Manging Director
EP
Producer
剪辑师
Cutting Assistant
Composer
MUSIC & SFX
EP
音频工程师
Producer
Owner
Sound Engineer
POST PRODUCTION
Managing Director
EP
Producer
Flame Artist
Flame Artist
POST PRODUCTION
Producer
Colorist
制作公司
Founder
Team Lead

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