Mark Gethin
Colorist at Whitehouse Post
Los Angeles, 美国
标题Wall Art
广告公司
广告战役 Wall Art
广告主 Acura
品牌 Acura
首次发布日期 2009 / 1
产品 RDX
行业领域 轿车
广告口号 Advance.
剧情简介 The new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess—darting through alleys, ducking around corners, navigating the urban landscape. "Wall Art" is premised on the RDX's turbocharged engine, agile handling and sporty stance—the RDX is perfect for the city. The spot instills a sense of artistry and upscale sophistication in the brand.
哲学 It's the landscape that really sets this spot apart. Enlisting the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), this RDX commercial uses stop-frame animation techniques while plugging into the street art phenomenon. Famed Bristol, UK-based street artist Sainty (Henry St Leger), along with a team of 17 graffiti artists and painters, brought this idea to life on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI.
问题 "Wall Art" opens with an RDX parked in front of a blank wall. This same wall is painted and repainted with cityscape scenes, hundreds and hundreds of times, to animate the background behind the vehicle. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.


Featuring a combination of large-scale street art and stop-frame animation set to composer Kenny Segal's track, the commercial literally illustrates that the RDX is equipped for anything the city can create. The spot breaks during the AFC Championship game on CBS and will continue to run on sports and high-profile programming such as 24, Criminal Minds and The Mentalist.
媒体类别 电视
长度
市场 美国
制作公司
电影电视
特效
首席创意官
创意总监
美术指导
美术指导
文案
广告公司执行制片
广告公司制片
音乐公司 Elias Arts
执行制片
Line Producer
摄像师
音乐作曲家
音效设计公司
音频工程师
Colorist
导演
导演
导演
音效设计公司
Graffiti Artist
Offline Editor
执行制片
创意总监
执行创意总监
执行制片
制作公司制片
Artist

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