GIO - "Don't Think, Know"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, 澳大利亚

9488

品牌: GIO
国家: 澳大利亚

广告主: Suncorp Group

标题	Don't Think, Know
广告公司	Leo Burnett Sydney
广告战役	You Know with GIO
广告主	Suncorp Group
品牌	GIO
首次发布日期	2018 / 2
行业领域	保险
哲学	When it comes to insurance, do you just think you're covered - or know you are? It's an innocent enough question that serves as the foundation for GIO's new brand platform created by Leo Burnett, Sydney: You Know with GIO. These conversations revealed that while there are some Aussies who are okay to 'set and forget' their insurance, there are many more who don't just want to think they're covered for the things that matter to them most. They want to know they are. It's this information, and feeling, that gives them a measure of certainty in an otherwise uncertain world. The brand launch campaign will be supported by outdoor, digital, social, content and radio. Campaign material will also be utilised across every customer touchpoint, including contact centres, stores and agents, ensuring existing and new customers feel enlightened through understanding the benefit of 'knowing what they're covered for'.
媒体类别	户外广告
长度	15 seconds
Marketing Manager	Natalie Choules
Marketing Manager	Bryony Nickless
Planning Director	Graham Alvarez
Integrated Producer	Cassie Collin
Head of Production	Adrian Jung
Group Business Director	Belinda Drew
执行创意总监	Grant McAloon
执行创意总监	Vince Lagana
创意总监	Ian Broekhuizen
创意总监	Malcolm Caldwell
Business Manager	Lauren McMahon
Business Director	Bethany Ryan
Media Agency	Starcom
Voice Over	Shaun Micallef
Sound Design	Damian Enemark
Producer	Jessica Bonney
Music	Song Zu
Composer	Adrian Sergovich
Editor	Gabriella Muir
Editor	Matt Bennett
Producer	Alison Ingram
Post Production House	Alt.vfx
Colourist	Caleb De Leon
制作公司	Curious Films Limited
Producer	Matt Reeder
执行制片	Matt Noonan
Director	Scott Vincent
Associate Producer	Kesha Robertson