| 标题 | Pocket Patrol - What is it like to be caught in a rip? |
| 广告公司 | Leo Burnett Sydney |
| 广告战役 | #PocketPatrol |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 手机与寻呼机 |
| 哲学 | In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted Pocket Patrol^ – an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, that uses technology to help raise awareness of the number one hazard on our beaches, rips* The pilot program for Pocket Patrol took place from October 22 through to November 13, at selected beaches on the Sunshine Coast in Queensland. The app enables users to visualise identified hazards by using a combination of data that is uploaded by the on-duty lifeguards and surf lifesavers as well as AR, GPS, Compass, Gyroscope and image recognition.Pocket Patrol is a Launching People initiative, Samsung’s global brand campaign that started in 2013 to help consumers unleash their potential and create meaningful change through the use of Samsung technology. |
| 媒体类别 | Web Film |
| 长度 | |
| 执行创意总监 | Grant McAloon |
| 执行创意总监 | Vince Lagana |
| 执行制片 | Laurent Marcus |
| Planning Director | Graham Alvarez |
| 导演 | Dave Klaiber |
| 执行制片 | Susannah Phillips |
| 制作公司 | Rapid Films |
| 剪辑师 | Dan White |
| Audio House | Sonar Sydney |
| 客户主管 | Erin Price |
| Business Director | Carla Webb |
| Head of Product | Matt Willis |
| Head of Print | Adrian Jung |
| Creative Group | Iggy Rodriguez |
More Work
SEE ALLToad
- 品牌:
- Suncorp Insurance
- 广告公司:
- Leo Burnett Sydney
Goanna
- 品牌:
- Suncorp Insurance
- 广告公司:
- Leo Burnett Sydney
Youtube
- 品牌:
- Suncorp Insurance
- 广告公司:
- Leo Burnett Sydney
Jenny
- 品牌:
- GIO
- 广告公司:
- Leo Burnett Sydney
Jean and Peter
- 品牌:
- GIO
- 广告公司:
- Leo Burnett Sydney
Don't Think, Know
- 品牌:
- GIO
- 广告公司:
- Leo Burnett Sydney
Linda and Lindsay
- 品牌:
- GIO
- 广告公司:
- Leo Burnett Sydney