| 标题 | The Bottled Player |
| 广告公司 | FCB New Zealand |
| 广告战役 | Sony waterproof MP3 player |
| 广告主 | Sony Corporation of America |
| 品牌 | Sony |
| 首次发布日期 | 2014 |
| 产品 | Waterproof MP3 Player |
| 行业领域 | 电视，高保真音响，视频播放器，个人音响及配件 |
| 哲学 | So DraftFCB Auckland hijacked something they'll find in every gym the world over, vending machines, by combining the product with bottled water. In doing so DraftFCB created a world first - The Bottled Walkman. This simple packaging innovation gave Sony a unique way to display the product, which instantly demonstrated its benefit. And transformed the humble vending machine into a conversation starter, a media portal, and a distribution channel that completely removed the barriers to purchase. Allowing swimmers to buy the product right there and then, as easily as buying a bottle of water. |
| 问题 | With the Sony waterproof MP3 player, swimmers can now enjoy the performance enhancing benefit of music while they swim. It's something every serious swimmer would want, but the challenge was getting the attention of this niche market. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Regional ECD | James Mok |
| Media Manager | Rachel Leyland |
| Digital Campaign Manager | Charlotte Broadbent |
| Social Campaign Manager | Georgia Boyce |
| Senior Digital Producer | Nick Niblett |
| Digital Director | Stephen Pearson |
| Senior Mac Operator | Harmen Kamsteeg |
| Senior Mac Operator | Hylda von Dincklage |
| Head of Craft | Nick Smith |
| 客户主管 | Alisha Thomas |
| Head of Production | Eric Thompson |
| General Manager of PR | Angela Spain |
| 执行创意总监 | Tony Clewett |
| 执行创意总监 | Regan Grafton |
| 创意团队 | Melina Fiolitakis |
| 创意团队 | Kevin Walker |
| 客户总监 | Michelle Koome |
| 媒介企划 | Sarah McEwan |
| Art Buyer | Kelly Gillard |
| 摄影师 | Lewis Mulatero |
| 设计师 | Michael Braid |
| 广告经理 | Peter Buckton |