标题 | Motorcycle |
广告公司 | Wieden + Kennedy |
广告战役 | Smell Like A Man |
广告主 | Procter & Gamble |
品牌 | Old Spice |
Posted | 7月 2010 |
行业领域 | 沐浴乳,浴液 |
广告口号 | Smell Like A Man, Man. |
剧情简介 | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
媒体类别 | 平面 |
市场 | 美国 |
创意总监 | Jason Bagley |
创意总监 | Eric Baldwin |
文案 | Eric Kallman |
文案 | Craig Allen |
摄影师 | Danielle Levitt |