Grayscale - "Drop Gold"

Honor Society

4609

品牌: Grayscale
国家: 美国

广告主: Digital Currency Group

标题	Drop Gold
广告公司	Honor Society
广告战役	Drop Gold
广告主	Digital Currency Group
品牌	Grayscale
首次发布日期	2019 / 5
行业领域	银行与金融服务、投资、证券服务
剧情简介	Bi-coastal production company Honor Society developed and produced a thrilling new campaign for the world’s largest digital currency asset manager Grayscale. The company’s advertising debut, the spot stars a man and a woman, suited up in the city, as they suddenly become aware of the burden of their investments in gold. The duo then breaks free in search of a more gratifying alternative to the weighty and outdated precious metal.
哲学	Honor Society’s Brennan Stasiewicz, the campaign’s Director and Creative Director, created the concept and directed the action-packed debut for the digital currency group. Through a combination of stunning VFX and theatrical real world action, the spot showcases the innovative future Grayscale’s cryptocurrency investing has to offer. The spot is part of a multi-channel advertising campaign that is challenging a trillion dollar institution by pushing the message of #DropGold - an explicit call to action to drop gold from investment portfolios. As the world’s largest digital currency asset manager, Grayscale has strong conviction around bitcoin. Today’s world is digital and the traditional 60/40 portfolio is worth reassessing - Gold (traditionally a “safe bet” investment) is not the same hedge as it used to be. Stasiewicz pokes fun at old-fashioned gold investment in order to highlight its impracticality, envisioning the gold as assets people physically carry with them daily. Shot over a two-day period in Argentina, the viewer is taken through scenes of people struggling to move forward while attached to their gold. Whether it’s being lugged around in a baby carriage or chained to the back of a sports car shakily driving along, no one is having an easy time, but everyone has grown accustomed to the constraints. The two main characters, choosing to invest in digital currency instead, have gained the autonomy to move freely and escape the weight of ineffective investments.
媒体类别	电视
长度	39 seconds
更多信息	https://dropgold.com/
制作公司	Honor Society
Founder/Chief Executive Officer (CEO)	Barry Silbert
Managing Director	Michael Sonnenshein
VP, Public Affairs	Mark Murphy
Creative Director/Director	Brennan Stasiewicz
Managing Partner / Executive Producer	Megan Kelly
Head of Production	Carlo Pilgrim
Line Producer	Chris Gallagher
摄影指导	Toby Irwin
制作公司	La Doble A
CEO/Partner	Jose Arnal
执行制片	Julian Vella
Executive Producer/Head of Production	Vero Pascual
Line Producer	Pablo Anzoátegui
美术指导	Mauro Do Porto
剪辑公司	Bandit
剪辑师	Heather Danosky
Assistant Editor	Evan Johnston
Editorial Executive Producer	Laura Relovsky
Editorial Producer	Valerie Triculis
Colorist	Yohance Brown
Flame Artist	Chris Davis
Flame Artist	Prez Radlowski
Graphic Artist	Greg Paparatto
Graphic Studio	Scout
Sound Company / Music Company	Mr. Bronx Audio
Sound Design and Mix	Eric Hoffman