| 标题 | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| 广告公司 | AMV BBDO |
| 广告战役 | The Economist |
| 广告主 | The Economist |
| 品牌 | The Economist |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 报纸、杂志、书籍 |
| 广告口号 | Enocomsit rdeeras avhe lradaye wrkode ti uot |
| 哲学 | In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever. Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday. |
| 媒体类别 | 户外广告 |
| Chief Marketing Officer (CMO) | Mark Cripps |
| SVP, Global Head of Subscriptions Marketing | Mark Beard |
| 创意总监 | Nicholas Hulley |
| 创意总监 | Nadja Lossgott |
| 战略企划 | Mike Alhadeff |
| 战略企划 | Craig Mawdsley |
| Account Management | Gemma Troup |
| 广告公司制片 | Katie Fewster |
| 媒介公司 | UM London |
| 媒介总监 | Allison McMordie |
| 客户总监 | Phil Hampson |
| Group Business Director | Simon Clark |
| Business Affairs | Maxine Thompson |
| 创意团队 | Tim Riley |