Nadja Lossgott
Chief Creative Officer at AMV BBDO, London
London, 英国
标题Echo Chamber
广告公司
广告战役 The Economist
广告主 The Economist
品牌 The Economist
首次发布日期 2020 / 1
行业领域 报纸、杂志、书籍
广告口号 Escape the chamber chamber chamber
哲学








In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, The Economist has re-visited its iconic red-and-white campaign to remind its loyal and dedicated audiences that the publication’s fair-minded, independent and trusted journalism is needed more than ever.
Following in The Economist tradition, each billboard introduces a topical twist that will appeal to the intelligence of its readers. 
The campaign begins with four executions, initially running on the digital screens at Old Street roundabout from Monday 20th to Friday 31st January. UM secured the billboards at the Old Street Roundabout on behalf of The Economist. Located in the heart of the technology quarter in East London, the screens reach approximately 370,000 people daily. The work will roll out to further locations over the coming weeks, including Canary Wharf from Wednesday.
 








媒体类别 户外广告
Chief Marketing Officer (CMO)
SVP, Global Head of Subscriptions Marketing
创意总监
创意总监
创意团队
创意团队
战略企划
战略企划
Account Management
广告公司制片
媒介公司
媒介总监
客户总监
Group Business Director
Business Affairs

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