标题 | Enemy |
广告公司 | AMV BBDO |
广告战役 | Enemy |
广告主 | Cancer Research UK |
品牌 | Cancer Research UK |
首次发布日期 | 2012 / 12 |
行业领域 | 疾病认知、救助机构 |
广告口号 | One day we will beat cancer |
哲学 | The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity. |
媒体类别 | 电视 |
长度 | |
制作公司 | Gorgeous Enterprises |
音频后期制作 | Wave Studios |
客户经理 | Rob Ronayne |
客户经理 | Emily Elson |
客户经理 | Helen Rae |
客户经理 | Richard Arscott |
广告公司制片 | Anita Sasdy |
媒介企划 | Geoff De Burca |
导演 | Frank Budgen |
摄影师 | Nadav Kander |
制作公司制片 | Rupert Smyth |
后期制作 | The Mill London |
客户企划 | Katie Dallas |
客户企划 | Emily Harlock |
客户企划 | Craig Mawdsley |
美术指导 | Nadja Lossgott |
文案 | Tim Riley |
广告经理 | Richard Taylor |